Per-label pricing seems affordable at first. But as your wine portfolio grows, the costs add up quickly. Here is a comparison with flat-rate pricing.
David Wippel
Founder of Glasswise
When comparing e-label providers, pricing is often the first thing wineries look at. And per-label pricing sounds simple enough: you pay for each label you create. But as your wine portfolio grows, those per-label costs can add up in ways you might not expect.
With per-label pricing, you pay a fee for each wine you publish as an e-label. This fee typically recurs annually. So if you have 20 wines this year and 25 next year, your costs grow with each new wine.
On the surface, this seems fair. You pay for what you use. But there are hidden costs:
Glasswise charges a flat rate of EUR 99 per year. This includes:
Whether you have 5 wines or 500, the price stays the same.
Here is what the numbers look like at different portfolio sizes:
| Number of wines | Per-label (approx.) | Glasswise flat-rate |
|---|---|---|
| 5 wines | EUR 25-50/year | EUR 99/year |
| 10 wines | EUR 50-100/year | EUR 99/year |
| 20 wines | EUR 100-200/year | EUR 99/year |
| 30 wines | EUR 150-300/year | EUR 99/year |
| 50 wines | EUR 250-500/year | EUR 99/year |
The break-even point is typically around 10-15 wines. Beyond that, flat-rate pricing saves you money every year.
Cost is only one factor. Per-label pricing can also create behavioral problems:
When choosing an e-label provider, also consider:
These are the factors we explored in detail in our 5 Factors Guide for Choosing the Right E-Label Tool.
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