Per-label pricing seems affordable at first. But as your wine portfolio grows, the costs add up quickly. Here is a comparison with flat-rate pricing.
David Wippel
Founder of Glasswise
When comparing e-label providers, pricing is often the first thing wineries look at. And per-label pricing sounds simple enough: you pay for each label you create. But as your wine portfolio grows, those per-label costs can add up in ways you might not expect.
With per-label pricing, you pay a fee for each wine you publish as an e-label. This fee typically recurs annually. So if you have 20 wines this year and 25 next year, your costs grow with each new wine.
On the surface it seems fair: you pay for what you use. The costs that hide underneath are the problem. A new vintage usually counts as a new label, so even a wine that is much the same as last year's brings a fresh charge. The charge recurs every year, not once, so a wine bottled in 2024 still costs you in 2025, 2026, and beyond. And the cost grows in a straight line with your range, with no economy of scale as you add wines.
Glasswise charges a flat rate of EUR 99 per year. This includes:
Whether you have 5 wines or 500, the price stays the same.
Here is what the numbers look like at different portfolio sizes:
| Number of wines | Per-label (approx.) | Glasswise flat-rate |
|---|---|---|
| 5 wines | EUR 25-50/year | EUR 99/year |
| 10 wines | EUR 50-100/year | EUR 99/year |
| 20 wines | EUR 100-200/year | EUR 99/year |
| 30 wines | EUR 150-300/year | EUR 99/year |
| 50 wines | EUR 250-500/year | EUR 99/year |
The break-even point is typically around 10-15 wines. Beyond that, flat-rate pricing saves you money every year.
Cost is only one factor. Per-label pricing also shapes how you behave. When every new label costs money, you might put off a new vintage or a limited release. A special e-label for an event wine becomes an extra line item instead of something already included. And your e-label bill moves with the size of your portfolio, which makes it harder to plan.
When choosing an e-label provider, look past the price too. Can you customize the e-label to match your brand, or does the provider hand you a generic template like most per-label tools do? Does the tool help you manage your wine data centrally, or is it only an e-label generator? How long will your e-labels stay online, given that your wines can sit on shelves for years? And can you switch providers later without losing your QR codes?
These are the factors we explored in detail in our 5 Factors Guide for Choosing the Right E-Label Tool.
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