Worried about switching e-label providers because of your printed QR codes? Here is how to migrate without reprinting a single label.
David Wippel
Founder of Glasswise
One of the biggest fears wineries have about switching their e-label provider is losing their printed QR codes. You have already invested in labels, printed thousands of bottles, and the thought of reprinting everything feels overwhelming.
The good news: in most cases, you do not need to reprint anything.
Most e-label QR codes point to a URL, not directly to a specific platform. If your current provider uses a URL shortener (like Bit.ly, rebrandly, or a custom short domain), you can redirect that URL to your new provider at any time.
Even if your QR codes point directly to your current provider's domain, there are solutions. Many providers allow you to set up redirects as part of their offboarding process.
Create your Glasswise account and explore the platform. Add a few wines, see how the custom design works, and make sure you are comfortable with the interface. No credit card required, no commitment.
Send us your current e-label data in any format. Spreadsheets, PDFs, screenshots, even links to your existing e-labels. Our team imports everything into Glasswise and sets up your branded e-labels.
This is the key step, and how you do it depends on how your current codes are set up. If they run through a URL shortener like Bit.ly, log into your shortener dashboard and change the destination to your new Glasswise e-label URL: an instant switch with zero reprinting. If they point at your provider's domain, ask that provider to set up a redirect to Glasswise, which most offer as part of their exit process. And if you own the domain your codes point to, you control the redirect entirely.
Scan a few QR codes from actual bottles to confirm they now lead to your Glasswise e-labels. Done.
At Glasswise, switching should be painless. If you switch mid-year and have already paid another provider, you get Glasswise free until the end of that year, so there is no double payment. Our team handles the data migration at no extra cost. And even if you later decide to leave Glasswise, we guarantee forwarding from your QR codes to your new destination.
This is why we always recommend using URL shorteners for e-label QR codes. A shortener puts a layer of indirection between the printed code and the actual e-label page. For the full picture, read our article on why URL shorteners are important for e-label solutions.
If you are thinking about switching your e-label provider, visit our switching page for all the details, or simply start your free trial. We handle the heavy lifting.
Start your free 30-day trial. No credit card required. Set up your first e-labels in minutes and see what a branded wine data platform looks like.
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