Wine E-Label Providers Compared: The Complete 2026 Guide
A comprehensive comparison of every major wine e-label provider in Europe. Bottlebooks, U-Label, IMERO, Glasswise, APyS, LITTLEWINE, and more. Pricing, features, and what matters.
Worried about switching e-label providers because of your printed QR codes? Here is how to migrate without reprinting a single label.

David Wippel
Founder of Glasswise
One of the biggest fears wineries have about switching their e-label provider is losing their printed QR codes. You have already invested in labels, printed thousands of bottles, and the thought of reprinting everything feels overwhelming.
The good news: in most cases, you do not need to reprint anything.
Most e-label QR codes point to a URL, not directly to a specific platform. If your current provider uses a URL shortener (like Bit.ly, rebrandly, or a custom short domain), you can redirect that URL to your new provider at any time.
Even if your QR codes point directly to your current provider's domain, there are solutions. Many providers allow you to set up redirects as part of their offboarding process.
Create your Glasswise account and explore the platform. Add a few wines, see how the custom design works, and make sure you are comfortable with the interface. No credit card required, no commitment.
Send us your current e-label data in any format. Spreadsheets, PDFs, screenshots, even links to your existing e-labels. Our team imports everything into Glasswise and sets up your branded e-labels.
This is the key step. Depending on how your current QR codes are set up:
Scan a few QR codes from actual bottles to confirm they now lead to your Glasswise e-labels. Done.
At Glasswise, we believe switching should be painless:
This is why we always recommend using URL shorteners for e-label QR codes. A shortener gives you a layer of indirection between the printed QR code and the actual e-label page. Want to learn more about this? Read our article on why URL shorteners are important for e-label solutions.
If you are thinking about switching your e-label provider, visit our switching page for all the details, or simply start your free trial. We handle the heavy lifting.

Start your free 30-day trial. No credit card required. Set up your first e-labels in minutes and see what a branded wine data platform looks like.
Effortlessly fulfill all labeling requirements for nutritional values and ingredients, compliant with regulations across Europe. This gives you the freedom to focus on what truly matters: your wine.

A comprehensive comparison of every major wine e-label provider in Europe. Bottlebooks, U-Label, IMERO, Glasswise, APyS, LITTLEWINE, and more. Pricing, features, and what matters.
APyS bundles e-labels into their wine ERP system. Glasswise offers e-labels independently. Here is why that difference matters for your winery.
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Weinlabel.at joined Glasswise earlier this year. After the former operator retired, all users and labels were migrated to Glasswise to ensure long-term stability and ongoing development.
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The EU Commission has presented important changes and clarifications to wine labeling regulations in a recent announcement. This post summarizes the key elements of the new regulations, including the placement of mandatory information on labels and specific requirements for QR codes and ingredient lists.
'Scan with Glasswise,' an innovative feature that maximizes your QR code's potential. Learn how you can legally add extra value to your winery and directly connect your wines with customers.
In this post, you'll learn why it's crucial to choose an E-Label solution that uses a URL shortener.
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