A dynamic marketing QR code lets you point a printed code anywhere and change it any time, without reprinting. Here is how it differs from your e-label QR and where to use it.
David Wippel
Founder of Glasswise
Most wineries now know the e-label QR code: the fixed code on the back label that links to legally required product and nutrition information. It has to stay the same for the life of the bottle, and that is exactly what compliance demands.
But that fixed code is not the only QR code a winery needs. Everything else in your marketing, from packaging to posters to event handouts, benefits from a code you can change at any time. That is what a dynamic marketing QR code is for.
A dynamic QR code does not encode your destination directly. Instead it points to a short link that you control. Because the printed code only ever contains that short link, you can change where it leads at any moment without touching the code itself. Print it once, redirect it forever.
That single property unlocks a lot: you can fix a typo in a destination URL after printing, swap a campaign page when the campaign ends, or repoint a poster from last year's event to this year's.
It helps to keep the two apart, because they do very different jobs. The e-label QR code is the fixed compliance code printed on the bottle. It links to the legally required product and nutrition information and stays identical for the life of the label. The marketing QR code is a separate, freely changeable code for everything else. You decide where it points, change it whenever you like, and track every scan, and it is never the code you print as your e-label. One keeps you compliant, the other works for your marketing.
In Glasswise, every marketing QR code does more than redirect. You can point it at your website, your shop, or a campaign page and change the destination any time without reprinting. You can give a code an end date and send scans to a fallback page once the campaign is over. You can send iPhone users to the App Store and Android users to Google Play, or to any platform-specific page. You can add UTM tags so every scan shows up in your analytics, and route visitors from different countries to different landing pages. And you can export each code as PNG, JPG, or SVG, or grab every format at once as a ZIP for your designer or printer.
Anywhere a printed code needs to stay flexible:
Every Glasswise plan includes one dynamic marketing QR code, and Glasswise Pro raises that to 25. If you want the full picture of what these codes can do, see the marketing QR codes feature page, or see plans and pricing to get started.
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