U-Label is one of the most established names in wine e-labeling. Originally launched by the European wine and spirits trade associations (CEEV and spiritsEUROPE), it joined forces with Scantrust in 2024 to offer a technology-driven platform. Glasswise takes a different approach, focusing on design and data management for independent wineries.
Disclosure: This article is written by the Glasswise team. We encourage you to evaluate both platforms yourself.
Who they are built for
U-Label by Scantrust is built for scale. Their platform supports bulk operations, serialized QR codes, and enterprise-level features like anti-counterfeiting and distributor traceability. It is a strong fit for large producers and spirits companies managing hundreds or thousands of SKUs.
Glasswise is built for independent wineries and small-to-medium producers who want their e-labels to reflect their brand identity. The focus is on custom design, central data management, and making compliance feel like a brand opportunity rather than paperwork.
Pricing
U-Label by Scantrust uses tiered per-label pricing:
- Free: 3 e-labels per year
- Business: 30-100 e-labels, starting at EUR 230/year
- Premium: Unlimited e-labels at EUR 1,500/year
- Enterprise: Custom pricing with advanced features
Glasswise charges a flat EUR 99/year for unlimited e-labels, unlimited users, and unlimited updates.
The pricing difference is significant. For a winery with 50 wines, U-Label's Business tier may not cover all labels, pushing you toward the EUR 1,500/year Premium plan. Glasswise covers everything for EUR 99/year.
Design
U-Label by Scantrust offers customization with real-time preview. You can adjust the look and feel of your e-labels, including custom and vanity domains. The focus is on professional customization at enterprise level.
Glasswise offers full custom brand design as a core feature. Every e-label is designed to match your winery's visual identity: your colors, typography, imagery, and storytelling. This is not a template customization tool; it is a bespoke design service.
Features
| Feature | U-Label (Scantrust) | Glasswise |
|---|
| Pricing | From EUR 230/yr (30 labels) | EUR 99/yr (unlimited) |
| Custom brand design | Template customization | Full bespoke design |
| Bulk operations | Yes (spreadsheet import) | Yes |
| Serialized QR codes | Yes | No |
| Anti-counterfeiting | Yes (premium) | No |
| Central data hub | No | Yes |
| Marketing QR redirect | No | Yes (Scan with Glasswise) |
| 24 EU languages | Yes | Yes |
| QR code guarantee | Not specified | Wine-long (forever) |
| Concierge service | No | Yes (premium tier) |
| Distributor traceability | Yes (enterprise) | No |
Which one is right for you?
Choose U-Label by Scantrust if you are a large producer or spirits company managing hundreds of SKUs, need anti-counterfeiting features, or require distributor traceability across your supply chain.
Choose Glasswise if you are an independent winery that values brand design, wants flat-rate pricing, needs a central data hub for all wine product information, or wants to use the mandatory QR code as a marketing tool.
The key difference
U-Label comes from the world of industry associations and supply chain technology. It solves compliance at scale with enterprise features. Glasswise comes from the world of wine and design. It solves compliance while making your brand look great.
Both are valid choices. The question is whether your priority is scale and supply chain, or brand identity and simplicity.
Compare pricing and features or start a free trial.
