Why I developed Glasswise, my vision, and what's next: Learn more about the future plans and goals of this project.
David Wippel
Founder of Glasswise
I only learned about the new EU regulation quite late. Had it not been for my wife, I probably would have missed it altogether. Once I got into it, I immediately realized its potential. Not just as a business, but especially as a solution to a problem.
Anyone who enjoys dining out knows the feeling. You're seated at the table, and the sommelier brings a bottle of wine. It's a great match, and you think, "I'd love to enjoy this bottle at home with friends."
Now, there are a few apps that allow you to scan the label and document your wine experience. Only to forget about it once you're back home.
So, how can we create a path that leads from the bottle on the table to the vineyard's website or shop? Without having to Google extensively and thereby interrupting the table conversation?
That's the problem I aim to solve with Glasswise.
The EU regulation doesn't allow using the E-Label for marketing and e-commerce. Understandably, we all want to ensure that wine is handled responsibly. And of course, Glasswise's E-Label meets all legal requirements.
To offer something extra, I came up with the idea for Scan with Glasswise. I want to breathe new life into QR codes. If there has to be a QR code on the bottle anyway, why not offer something additional alongside the mandatory information?
As someone who enjoys good wine, I'm solving a problem that I myself have. And if I can support winemakers in selling more wine directly, that's a win-win situation.
A valid question. There are already several products on the market that meet all the legal requirements and are not bad. However, I am convinced that it can be done even better.
I don't want to make quick money out of a (pesky) obligation. Glasswise is not a side hustle for me. It's the logical combination of my technical and entrepreneurial skills with a personal passion. Moreover, everyone involved is either directly in the wine industry or at least a wine enthusiast. That's important to me. If you're building products for an industry, you should care about that industry.
That's why I believe Glasswise has a rightful place in the market.
Two things are very important to me: quality and design.
Since Glasswise will become part of your external image, I have the highest standards for design and functionality. Especially with Scan with Glasswise, the product must not only work flawlessly but also be aesthetically pleasing.
I'm also a fan of long-term customer relationships. The E-Label already makes this almost a necessity due to legal requirements. Nevertheless, I don't believe in restrictive contracts or the like. With Glasswise, your data belongs to you. You can switch at any time, and I will help you take your data with you.
I will also soon be releasing the entire Glasswise app under an open-source license. Even if my company no longer exists in a few years, you can continue to use everything.
And to top it off, I will pre-pay the required storage space for the E-Label websites for 10 years. This ensures 100% long-term availability.
Meeting the legal requirements is just the first step. I am currently in the final testing phase with selected businesses. The product will be available to everyone on October 31, 2023.
After the official launch, the immediate focus will be on getting Scan with Glasswise to the point where it can also enter a testing phase. I currently plan to release this feature around the turn of the year.
First of all, thank you for your interest in Glasswise. If you have any feedback or questions, just send me an email. You can reach me at david@glasswise.eu.
It would also mean a lot to me if you would share Glasswise with a colleague or friend.
Start your free 30-day trial. No credit card required. Set up your first e-labels in minutes and see what a branded wine data platform looks like.
Effortlessly fulfill all labeling requirements for nutritional values and ingredients, compliant with regulations across Europe. This gives you the freedom to focus on what truly matters: your wine.
Export all bottle formats at once, include QR codes in your export, and more improvements to the Excel export.
A comprehensive comparison of every major wine e-label provider in Europe. Bottlebooks, U-Label, IMERO, Glasswise, APyS, LITTLEWINE, and more. Pricing, features, and what matters.
APyS bundles e-labels into their wine ERP system. Glasswise offers e-labels independently. Here is why that difference matters for your winery.
How the prestigious Vinea Wachau wine association chose Glasswise to provide compliant, branded e-labels for over 100 member wineries in one of Austria's most renowned wine regions.
An honest comparison of Glasswise and Bottlebooks for wine e-labels. We break down pricing, design, features, and what matters most for your winery.
Comparing Glasswise and U-Label by Scantrust for wine e-labels. We look at pricing, design, features, and what matters for independent wineries vs. large operations.
Everything Austrian wineries need to know about e-label requirements in 2026. EU regulation compliance, QR code obligations, and how to set up your digital wine labels.
Your physical wine label is a work of art. Your e-label should not be a generic template. Here is why e-label design matters and how custom design strengthens your brand.
Per-label pricing seems affordable at first. But as your wine portfolio grows, the costs add up quickly. Here is a comparison with flat-rate pricing.
IMERO e-label.eu is one of the largest e-label platforms in Europe. Here is how it compares to Glasswise in pricing, design, and features for wineries.
Worried about switching e-label providers because of your printed QR codes? Here is how to migrate without reprinting a single label.
Weinlabel.at joined Glasswise earlier this year. After the former operator retired, all users and labels were migrated to Glasswise to ensure long-term stability and ongoing development.
Glasswise, the Austrian market leader in digital wine labeling, acquires the Croatian E-Label system from Craft Technology. This strategic acquisition enables Craft Technology to focus on its core product while Glasswise expands its offering and gains access to the Croatian market. A win for winemakers across Europe.
Free e-label solutions may sound tempting, but what are the hidden costs and risks? Learn why sustainable solutions are crucial for long-term e-label compliance and what questions you should ask your provider.
This overview summarizes all changes and updates to our application in February 2025.
This overview summarizes all the changes and updates to our application in January 2024.
This guide shows you as a winemaker the five key factors in choosing an e-label tool, including legal compliance, user-friendliness, and flexibility to provide value beyond legal requirements.
The EU Commission has presented important changes and clarifications to wine labeling regulations in a recent announcement. This post summarizes the key elements of the new regulations, including the placement of mandatory information on labels and specific requirements for QR codes and ingredient lists.
'Scan with Glasswise,' an innovative feature that maximizes your QR code's potential. Learn how you can legally add extra value to your winery and directly connect your wines with customers.
In this post, you'll learn why it's crucial to choose an E-Label solution that uses a URL shortener.