An honest comparison of Glasswise and Bottlebooks for wine e-labels. We break down pricing, design, features, and what matters most for your winery.
David Wippel
Founder of Glasswise
Every e-label provider worth considering gets compliance right. EU Regulation 2021/2117 is non-negotiable, and both Glasswise and Bottlebooks deliver fully compliant e-labels with all required nutritional values, ingredients, and allergens in the correct EU languages. That is the baseline. The real question is what else a platform does for your winery beyond compliance. This article compares both platforms to help you decide.
Disclosure: This article is written by the Glasswise team. We have tried to be fair and factual, but we are obviously not neutral. We encourage you to try both platforms and judge for yourself.
Bottlebooks uses per-label pricing. You pay for each e-label you create, and that charge recurs annually. The first three labels are free, which is a good way to try the platform. But as your portfolio grows, so do your costs.
Glasswise charges a flat rate of EUR 99 per year for unlimited e-labels, unlimited users, and unlimited updates. Whether you have 5 wines or 500, the price stays the same.
The break-even point is typically around 10-15 wines. If you have more than that, flat-rate pricing saves you money every year.
This is where the two platforms differ most.
Bottlebooks delivers compliant e-labels with a standard template layout. The information is correct and complete, but all wineries' e-labels look similar.
Glasswise starts from the same compliance foundation but treats design as a core feature on top. Your e-label can be fully customized to match your brand: your colors, your fonts, your imagery. You can also add storytelling sections, food pairings, and vineyard maps beyond the legally required data.
Bottlebooks is a full product information management (PIM) platform for the wine industry. Beyond e-labels, they offer data collection, portfolio management, and tools for managing wine product information at scale. Their platform is designed for larger operations and data-heavy workflows.
Glasswise also positions itself as a central wine product data hub, but with a different focus. Where Bottlebooks leans toward large-scale data management, Glasswise focuses on making that data visually compelling: branded e-labels, designed data sheets, and marketing QR destinations. Both platforms let you manage wine data centrally, but Glasswise adds a strong design and storytelling layer on top.
Bottlebooks generates QR codes that link to your e-labels.
Glasswise offers "Scan with Glasswise," which turns the mandatory QR code into a marketing tool. After viewing the e-label, customers can be redirected to your website, online shop, or a custom landing page. This secondary use of the QR code is a unique feature that no other major provider offers.
Bottlebooks guarantees that e-labels remain online for at least 10 years and emphasizes their "Easy Re-routing" feature, allowing you to switch providers.
Glasswise offers a "wine-long guarantee," meaning your e-labels stay online as long as your wines are in circulation, with no fixed time limit. If you cancel, Glasswise guarantees forwarding from your QR codes to your new destination.
Bottlebooks offers email-based support and guides.
Glasswise offers email, chat, and phone support. The "Done For You" tier (EUR 1,290/year) includes full concierge service where the Glasswise team handles data entry, label creation, and even professional bottle photography.
| Feature | Bottlebooks | Glasswise |
|---|---|---|
| Pricing model | Per label, per year | EUR 99/year unlimited |
| Custom brand design | No (templates) | Yes (full customization) |
| Central data hub | Yes (PIM) | Yes |
| Marketing QR redirect | No | Yes (Scan with Glasswise) |
| QR code guarantee | 10 years | Wine-long (forever) |
| Concierge service | No | Yes (premium tier) |
| Multilingual e-labels | Yes | Yes |
| Free tier | 3 labels | 30-day trial |
Choose Bottlebooks if you need a comprehensive PIM system, already manage extensive product data, or want to start with their free labels.
Choose Glasswise if you value custom brand design, prefer flat-rate pricing, or want to use the mandatory QR code as a marketing tool.
If you are currently using Bottlebooks and want to try Glasswise, switching is straightforward. Your QR codes can be redirected without reprinting, and our team handles the data migration at no extra cost. We also will not charge you for the period you have already paid at Bottlebooks.
Read our complete switching guide or visit the switching page for details.
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