How to Switch Your E-Label Provider Without Reprinting QR Codes

Worried about switching e-label providers because of your printed QR codes? Here is how to migrate without reprinting a single label.

David Wippel Gründer von Glasswise

David Wippel

Founder of Glasswise

One of the biggest fears wineries have about switching their e-label provider is losing their printed QR codes. You have already invested in labels, printed thousands of bottles, and the thought of reprinting everything feels overwhelming.

The good news: in most cases, you do not need to reprint anything.

Why your QR codes can survive a provider switch

Most e-label QR codes point to a URL, not directly to a specific platform. If your current provider uses a URL shortener (like Bit.ly, rebrandly, or a custom short domain), you can redirect that URL to your new provider at any time.

Even if your QR codes point directly to your current provider's domain, there are solutions. Many providers allow you to set up redirects as part of their offboarding process.

Step-by-step: How to switch to Glasswise

1. Sign up for a free trial

Create your Glasswise account and explore the platform. Add a few wines, see how the custom design works, and make sure you are comfortable with the interface. No credit card required, no commitment.

2. Share your existing data

Send us your current e-label data in any format. Spreadsheets, PDFs, screenshots, even links to your existing e-labels. Our team imports everything into Glasswise and sets up your branded e-labels.

3. Redirect your QR codes

This is the key step. Depending on how your current QR codes are set up:

  • URL shortener (Bit.ly, etc.): Log into your shortener dashboard and change the destination URL to your new Glasswise e-label URL. Instant switch, zero reprinting.
  • Provider's domain: Ask your current provider to set up a redirect to Glasswise. Most providers offer this as part of their exit process.
  • Custom domain: If you own the domain your QR codes point to, you control the redirect entirely.

4. Verify everything works

Scan a few QR codes from actual bottles to confirm they now lead to your Glasswise e-labels. Done.

What about the cost of switching?

At Glasswise, we believe switching should be painless:

  • No double payment. If you switch mid-year and have already paid another provider, we offer Glasswise free until the end of the year.
  • Free data migration. Our team handles the import at no extra cost.
  • QR code forwarding guarantee. Even if you ever decide to leave Glasswise, we guarantee forwarding from your QR codes to your new destination.

Why URL shorteners matter for e-labels

This is why we always recommend using URL shorteners for e-label QR codes. A shortener gives you a layer of indirection between the printed QR code and the actual e-label page. Want to learn more about this? Read our article on why URL shorteners are important for e-label solutions.

Ready to switch?

If you are thinking about switching your e-label provider, visit our switching page for all the details, or simply start your free trial. We handle the heavy lifting.

Ready to try Glasswise?

Start your free 30-day trial. No credit card required. Set up your first e-labels in minutes and see what a branded wine data platform looks like.

For Winemakers

Effortlessly fulfill all labeling requirements for nutritional values and ingredients, compliant with regulations across Europe. This gives you the freedom to focus on what truly matters: your wine.

Glasswise Call to action

The True Cost of Per-Label E-Label Pricing

Per-label pricing seems affordable at first. But as your wine portfolio grows, the costs add up quickly. Here is a comparison with flat-rate pricing.

Stronger Together: Glasswise Acquires Craft Technology E-Label

Glasswise, the Austrian market leader in digital wine labeling, acquires the Croatian E-Label system from Craft Technology. This strategic acquisition enables Craft Technology to focus on its core product while Glasswise expands its offering and gains access to the Croatian market. A win for winemakers across Europe.

Why "Free" E-Labels May Cost More in the Long Run

Free e-label solutions may sound tempting, but what are the hidden costs and risks? Learn why sustainable solutions are crucial for long-term e-label compliance and what questions you should ask your provider.

Changes to wine labeling regulations

The EU Commission has presented important changes and clarifications to wine labeling regulations in a recent announcement. This post summarizes the key elements of the new regulations, including the placement of mandatory information on labels and specific requirements for QR codes and ingredient lists.

Scan with Glasswise Explained

'Scan with Glasswise,' an innovative feature that maximizes your QR code's potential. Learn how you can legally add extra value to your winery and directly connect your wines with customers.

Why Glasswise?

Why I developed Glasswise, my vision, and what's next: Learn more about the future plans and goals of this project.