Scan with Glasswise Explained

Discover 'Scan with Glasswise,' an innovative feature that maximizes your QR code's potential. Learn how you can legally add extra value to your winery and directly connect your wines with customers.

David Wippel Gründer von Glasswise

David Wippel

Founder of Glasswise

During the development of Glasswise, I constantly held discussions with vintner friends. Even though Glasswise fundamentally focuses on complying with legal regulations, I didn't want to develop something that overlooked the needs of businesses.

The legally compliant nutritional labeling is, of course, central to this. However, I pondered whether this obligatory requirement could be transformed into an advantage. 'Scan with Glasswise' embodies this advantage. If you have to dedicate a part of the back label to a QR code, it should genuinely benefit your business.

'Scan with Glasswise' enables a legally clean secondary use of the QR code. By scanning the QR code through the Glasswise website, the marketing and e-commerce prohibition does not apply. This allows for redirection to your winery's website, a direct link to your own shop, or to a retailer.

How does it technically work?

Each QR code primarily contains text encoded into its image. In most cases, this is a URL to a website. With Glasswise, it's the link to the E-Label. Scanning the QR code through the Glasswise website enables 'Scan with Glasswise' to read the URL, identify the wine, and redirect to the configured page.

Have you already chosen another E-Label product or are using the built-in feature of your cellar book?

No problem. The beauty of 'Scan with Glasswise' is that I can also support other QR codes. Simply scan the QR code in the Glasswise application and set up the 'Scan with Glasswise' feature. Done.

How do wine enthusiasts learn about 'Scan with Glasswise'?

A common argument against QR codes, and thus against "Scan with Glasswise," is that nobody scans QR codes, let alone through a different website. It's a valid point.

Making 'Scan with Glasswise' known to your customers is undoubtedly a challenge. This is where my personal strong interest in wine and food comes into play. Essentially, I am part of the target audience and can thus develop a suitable approach and strategy. I actively network with people in the industry and work on collaborations with agencies specializing in wine marketing. I definitely see it as my task to make 'Scan with Glasswise' known in the "scene," thereby creating value for you.

What's next?

I am deep in the development of "Scan with Glasswise." I plan to release the feature for all Glasswise users by March 2024.

I am currently looking for businesses that are interested in testing it in advance. If you produce sparkling wines or want to label your wines with an E-Label earlier than necessary, get in touch. I would be happy to include you in the test group.

Just sign up here to join the waitlist.

Glasswise E-Labels:

Our automatic Glasswise assistant guides you through the entire process: As a customer, you benefit from the automatic calorie calculator, predefined and freely selectable additional information, the option of automatic translations into all 24 official EU languages, and a user-friendly interface for easy input.

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Changes and Specifications of Labeling Obligations

The EU Commission has presented important changes and clarifications to wine labeling regulations in a recent announcement. This post summarizes the key elements of the new regulations, including the placement of mandatory information on labels and specific requirements for QR codes and ingredient lists.

Why Glasswise?

In the first blog post, I discuss why I decided to develop Glasswise. I share my vision and explain what the next steps will be in the coming months.

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