What is a dynamic QR code?

A dynamic QR code points to a short link you control, so you can change its destination at any time without changing or reprinting the code itself.

How is this different from the e-label QR code?

The e-label QR code is the fixed compliance code on the bottle that links to legally required product information. A marketing QR code is a separate, editable code for everything else in your marketing.

Can I change where the code points after printing?

Yes, that is the whole idea. Update the destination whenever you like and every printed code follows along instantly, with no reprinting.

Yes. Every code supports UTM tags so scans and campaigns appear directly in your analytics, and you can route scans by country or device.

How many dynamic QR codes do I get?

Every plan includes one. Glasswise Pro raises that to 25 dynamic marketing QR codes.

Marketing QR codes

Dynamic QR codes for all your marketing

One QR code you can point anywhere and update at any time, without ever reprinting it. Use it across every part of your marketing: packaging, ads, flyers, menus, events, social and campaigns.

See pricing

This is not your e-label QR code

Glasswise gives you two very different kinds of QR code. It helps to keep them apart.

The e-label QR code

The fixed compliance code printed on the bottle. It links to the legally required product and nutrition information and stays the same for the life of the label.

The marketing QR code

A separate, freely changeable code for everything else. You decide where it points, change it whenever you like, and track every scan. It is never the code printed on the label as your e-label.

Everything a dynamic QR code can do

Set it up once, then adjust it as your campaigns change.

Editable destination

Point the code at your website, shop or a campaign page, and change the destination at any time without reprinting.

Expiry and redirect

Give a code an end date and send scans to a fallback page once a campaign or promotion is over.

iOS and Android targeting

Send iPhone users to the App Store and Android users to Google Play, or to any platform specific page you choose.

Built-in UTM tracking

Add UTM tags so every scan and campaign shows up directly in your analytics.

Country geo-routing

Send visitors from different countries to different landing pages, with EU and non-EU grouping or individual countries.

Print-ready downloads

Download each code as PNG, JPG or SVG, or grab every format at once as a ZIP for your designer or printer.

Where winemakers use them

Anywhere a printed code needs to stay flexible.

On packaging and back labels that are not the e-label
In print ads, flyers and brochures
On tasting menus and cellar door signage
At fairs, tastings and events
On social posts, business cards and merchandise
On posters that point to a shop or campaign page

Included in every plan

Start with one dynamic QR code on any package. Unlock 25 with Glasswise Pro.

dynamic marketing QR code included in the base package

dynamic marketing QR codes with Glasswise Pro

See plans and pricing

Frequently asked questions

What is a dynamic QR code?: A dynamic QR code points to a short link you control, so you can change its destination at any time without changing or reprinting the code itself.
How is this different from the e-label QR code?: The e-label QR code is the fixed compliance code on the bottle that links to legally required product information. A marketing QR code is a separate, editable code for everything else in your marketing.
Can I change where the code points after printing?: Yes, that is the whole idea. Update the destination whenever you like and every printed code follows along instantly, with no reprinting.
Can I track scans?: Yes. Every code supports UTM tags so scans and campaigns appear directly in your analytics, and you can route scans by country or device.
How many dynamic QR codes do I get?: Every plan includes one. Glasswise Pro raises that to 25 dynamic marketing QR codes.