Your wines deserve better than a generic e-label.

Manage wine data once. Publish branded e-labels, data sheets, and QR destinations, all from one place.

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EU Regulation 2021/2117GDPR CompliantEU 97/129/EG (Recycling)PPWR (EU 2025/40)SAFE e-LabelGS1 Digital Link
A Glasswise e-label and the editor used to create it

Trust That Grows.

  • Christian Tschida
  • Weingut Alzinger
  • Weingut Neumeister
  • Weingut Lackner Tinnacher
  • Domäne Wachau
  • Weingut Högl
  • Weingut Christoph Donabaum
  • Pichler-Krutzler
  • Weingut Thomas Gritsch
  • OPG Grgurević
  • Weingut Gruber-Wachau

Hundreds of wineries across the EU and beyond already rely on Glasswise. This is just a small selection of our customers.

What is Glasswise?

Glasswise is built for wineries who are tired of maintaining the same wine information in multiple tools, documents, and formats.

At its core, Glasswise is a structured system for wine product data. The EU-compliant e-label is just the first and most visible output. From the same data, Glasswise generates multilingual e-label pages, retailer-ready data sheets, and QR code destinations that stay consistent and up to date.

Instead of copying data between spreadsheets, PDFs, and portals, Glasswise gives you one reliable source of truth that grows with your winery. Compliance today, trade and distribution tomorrow.

Switch once, and stop thinking about e-labels and wine data ever again.

Sign upOpen example e-Label

Safety

We offer a wine-long guarantee: as long as your wines are in circulation, you can be sure that all information can be retrieved by anyone.

Compliance

We guarantee frequent adjustments to all legal requirements. You can be sure that you can offer your wines EU-wide without restrictions.

Scan with Glasswise

Use the QR code on your labels for more than the legal duty. Scanned through Glasswise, the same code redirects to your website, your shop or a retailer.

Why wineries choose Glasswise

Every e-label provider handles compliance. Glasswise handles compliance and turns it into something your brand can be proud of. Here is what makes us different.

Your brand, your design

The only e-label provider with fully custom design. Your colors, your typography, your imagery. Not a template everyone else uses.

One place for all wine data

Manage wine information once. It flows into e-labels, data sheets, QR destinations, and your website. No more copying between tools.

QR codes that do more

With “Scan with Glasswise,” the mandatory QR code becomes a link to your website or shop. One code, compliance and marketing together.

Wine-long guarantee

Your QR codes work for as long as your wines are in circulation. Even if you cancel, we guarantee forwarding to your new destination.

No vendor lock-in

Your data belongs to you. Export it anytime. Redirect your QR codes anytime. We earn your loyalty through quality. You can leave whenever you want.

Premium option

No time for setup? Send us your lab results and assets in any format. We handle the rest. Every year.

Have your own designer? We are happy to implement your custom e-label designs.

What is Scan with Glasswise?

Scan with Glasswise turns the QR code on your bottles into a marketing and e-commerce tool, without touching anything the law requires.

  1. The mandatory QR code
  2. Scanned with the phone camera
    Opens
    E-Label
  3. or
  4. Scanned on glasswise.eu, your site or your app
    Opens
    Your shop, site or app

It also works with QR codes from another e-label provider or from your cellar book software.

Try it yourself

We are delighted to provide the winemakers' association Vinea Wachau Nobilis Districtus with Glasswise e-Label, a reliable solution for complying with the EU directive.

Vinea Wachau Nobilis Districtus

Vinea Wachau

vinea-wachau.at

Because appearance matters

Your wine stands for quality, and that should be visible online too. Our design service ensures your e-labels, data sheets, lists, and QR codes align perfectly with your brand.

See the design service
Glasswise e-labels in a custom winery design

Logistics data sharing

Share bottle, carton, palette and weight data with your vendors and partners, straight from your wine master data.

See the features

Frequently Asked Questions

Who needs an e-Label?
With Regulation (EU) 2021/2117, new labeling obligations for allergens, ingredients, and nutritional values apply to wines. No one needs an e-Label if all necessary information is indicated in all necessary languages on the bottle's label. The e-Label offers the opportunity to provide this information digitally.
Who does Glasswise offer its e-Label solution to?
Glasswise is aimed at all vintners who sell wine in the EU and must fulfill the labeling obligations according to Regulation (EU) 2021/2117.
Does Glasswise offer more than meeting labeling obligations?
Yes, we believe that added value can be created beyond the QR label path. Use the representation of your wine via “Scan with Glasswise” and tell your story the way you want to tell it.
I don't know how long my wines are on the market - how does Glasswise handle this?
Glasswise offers a wine-long guarantee: only you determine when your digital labels should no longer be available. We ensure their availability.
How do I get the necessary QR code?
After you have created a wine, you will receive an email with a link to your high-resolution, printable QR code that you can print on the label.
Can I first print out the QR code and upload the information later?
You can add, change or delete all information later. Data sovereignty rests unequivocally with you. We support you in meeting the legal minimum requirements.
I've already purchased a QR code software, but I want to switch to Glasswise. How do I go about it?
Switching to Glasswise is very easy. If your current provider uses a URL shortener like Bit.ly, your existing QR codes can be reused without any issues. As part of the onboarding process, we will handle the data transfer for you at no extra cost. If you switch during the year and have already paid for another service, we offer Glasswise for free until the end of the year so you don't have to pay twice.
Can't find the answers you're looking for?

"We are tech people and avid wine lovers. With Glasswise, we turn a bureaucratic obligation into a real opportunity for vintners. Glasswise comes from our deep passion for wine and technology, and we see it as a real chance to create substantial added value for the wine industry."

David Wippel, Founder of Glasswise

Ready to try Glasswise?

Start your free 30-day trial. No credit card required. Set up your first e‑labels in minutes and see what a branded wine data platform looks like.

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